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Privacy Policy

Effective Date: July 1, 2009

This is the web site of Color Mid-Atlantic. Please also read our Terms of Use.

Our postal address is

Color Mid-Atlantic

78 Henry St

Secaucus, NJ 07094

or you can reach us by telephone at 1-800-788-7219.

This Privacy Policy governs only the privacy practices related to the personal information collected through the Color Mid-Atlantic website (sometimes this “Site”).

Security and Privacy: We realize that making purchases at Colormid.com, or any other web site, requires trust on your part. We value your trust very highly, and pledge to you, our customer, that we will work to protect the security and privacy of any personal information you provide to us and that your personal information will only be used as set forth in our Terms of Use and this Privacy Policy. This includes your name, address, phone number, email address, and credit card or checking account information, in addition to any other personal information that can be linked to you, personally. We believe that you have a right to know, before shopping at Colormid.com or at any other time, exactly what information we might collect from you, why we collect it and how we use it. We do not and will not sell or rent your personal information to anyone. You have the right to control your personal information as you see fit. If you have an account at Colormid.com and you want to change, modify or delete any of your personal information, you can do so anytime by going to My Account. Log in with your email address and password, then click the appropriate category listing to edit or delete whatever personal information you wish. While your information may be deleted from “My Account” or similar, it will remain on Color Mid-Atlantic’s server for archival or historical purposes. For your protection, we don’t retain financial information and don’t maintain credit care or checking account information beyond the needs of your particular shopping transaction, so there is no information of that sort in your account for you to change. Colormid.com may provide links to certain third party websites. This Privacy Policy applies only to activities conducted and personal information collected on this Site. Other websites may have their own policies regarding privacy and security. Subject to our policy on cookies as stated in this Privacy Policy, Colormid.com will obtain your consent before allowing the download of any software from Colormid.com, and Colormid.com will not automatically download any software to your computer system. Once you consent to the initial download of any software, you may receive automatic updates or patches pertaining to such software. You understand and agree that any material, including but not limited to, downloaded software, required or automated updates, modifications, reinstallations or software otherwise obtained through the use of Colormid.com is done at your own discretion and risk, and that you will be solely responsible for any damages to your computer system or loss of data that may result from any such material.

For each visitor to our Web page, our Web server automatically recognizes the consumer’s domain name, if any, and collects the date and time of visit, the client IP address, and referring site.

We collect the information above, as well as e-mail addresses visitors to our Web page choose to give us, the e-mail addresses of those who communicate with us via e-mail, and information volunteered by the consumer, such as survey information and/or site registrations, and purchase history. In addition, we receive and may store any information you enter on this Site or give to this Site in any other way. For example, we collect information you provide when you place an order, register with us, send us an e-mail or call us, enter a sweepstakes, or enroll or participate in a club or service such as gift registries. This information may include:

your name.

your mailing address.

your e-mail address.

your phone number.

It may also include any other personal or preference information you provide to us.

It may also include information you submit about other people, for example, the name and address of a gift recipient.

Information from Other Sources

We may receive information about you from other sources. This may help improve the personalization of our service to you by providing better product recommendations or special offers that we think will interest you.

This section describes when and with whom we share your personal information. We never sell or rent your personal information to any third parties under any circumstances. We will share personal customer information and/or purchase history with a Color Mid-Atlantic affiliated entity including any division, subsidiary or affiliate, a majority (defined as 51%) of whose voting stock is directly or indirectly owned by a common ultimate parent company; and with our agents, representatives, service providers and contractors for limited purposes, including but not limited to, fulfilling customer orders; offering certain products and services in connection with this Site; communicating to customers for informational, marketing and for commercial purposes; providing customer service; enhancing and improving customers’ shopping experience; administering or facilitating surveys, contests or sweepstakes; offering targeted marketing communications to users that registered, requested or opted-in to receive such communications; enabling access to our partners’ websites; providing a personalized shopping experience; preventing fraud; completing payment method processing; and for internal review, improving the content of Web pages at this Site.

When contacting consumers for informational, marketing and for commercial purposes, Color Mid-Atlantic, like many organizations, may utilize third party service providers for some routine services such as promotional mailings. In such cases, Color Mid-Atlantic provides only the information necessary to ensure the service is delivered and requires that the service provider sign a non-disclosure agreement agreeing to keep the customer’s information confidential and secure and limiting its use to the purpose for which it was disclosed. After the service provider has completed the service, the service provider must either destroy the information or return it to Color Mid-Atlantic.

Aside from the purposes described above, we will never share your personal information with any other third parties unless you expressly authorize such disclosure or we have your express permission or under special circumstances, such as when we believe in good faith that the disclosure is required to prevent harm or injury, or a perceived physical threat to any individual (such as product recalls, fraud, claims or other liability) or is required by law, or to comply with valid legal processes (subpoenas, warrants, or in response to a request from local, state or federal law enforcement officials) as required by law. We may share aggregated demographic and statistical information with our partners. This is not linked to any personal information that can identify any individual person.

If we merge with another business entity or substantially all of its assets related to the products or services that you receive from us are acquired by another business entity, it is likely that customer information will be one of the assets transferred to the other business entity. In the event of such a merger or acquisition, we reserve the right to disclose your personal information to the other business entity pursuant to the terms of this Privacy Policy.

We do not knowingly collect, maintain or use personally identifiable information submitted to the site by children under 13 years of age. If we become aware that a child under 13 years of age has submitted personally identifiable information to the site, we will not use that information and will immediately delete the information from its records.

Additionally, we do use cookies, which are small text files that are stored on your computer to gather and keep track of information and help us review traffic patterns and improve the site, and to facilitate your online shopping and purchasing experience. We use cookies to record user-specific information on the pages those users may access or visit. Although many browsers are set to accept cookies, you can set your browser to reject cookies, but this may prevent you from using some of the features of the site.

If you do not want to receive e-mail from us in the future, please let us know by emailing our customer service or writing to us at the above address. Requests to remove your e-mail address for our lists may take up to two weeks to fulfill. If you supply us with your postal address on-line, you may receive periodic mailings from us with information on new products and services or upcoming events. If you do not wish to receive such mailings, please let us know by e-mailing us at the above address or writing to us at the above address. Requests to remove your postal address from our mailing lists may take up to six weeks to fulfill. If you receive postal mail from us during this six-week period, please disregard the mail.

Persons who supply us with their telephone numbers on-line may receive telephone contact from us with information regarding new products and services or upcoming events. If you do not wish to receive such telephone calls, please let us know by sending us e-mail at the above address or writing to us at the above address.

With respect to Ad Servers: We do not partner with or have relationships with any ad server companies.

From time to time, we may use customer information for unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our Web site to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, please check back at our Web site periodically.

Upon a reasonable request we will provide site visitors with access to information that we maintain about them. Consumers can request this information by writing to us at the above address. Upon a reasonable request we offer visitors the ability to have inaccuracies corrected in contact information. Consumers can have this information corrected by sending us e-mail at the above address or writing to us at the above address.

With respect to security: We have appropriate physical, electronic and procedural security safeguards to protect and secure the information we collect.

We Care for Your Security

We understand that you're concerned about the security and privacy of your online transactions. This is why we use Comodo to ensure that your valuable data, such as credit card details, are encrypted when you interact with our site.

"How do you secure my payment information?"

We employ state-of-the-art data encryption to ensure safe and secure transactions to our site.

Your computer and ours agree to transpose whatever we are sending into an unintelligible "hash" of characters, using a technology called SSL. For example:

3048 0241 00C9 18FA CF8D EB2D EFD5 FD37 89B9 E069 EA97 FC20 5E35 F577 EE31 C4FB C6E4 4811 7D86 BC8F BAFA 362F 922B F01B 2F40 C744 2654 C0DD 2881 D673 CA2B 4003 C266 E2CD CB02 0301 0001

Without the information on your computer or ours, no one can understand our encrypted communication.

For your safety, please expect anyone who communicates confidential information with you on the Internet to use encryption, the way we do.

What is SSL?

Secure Sockets Layer, SSL, is the security technology for encrypting a link between a web server and a browser. All data passed between our web server and your browser remains private and secure.

Whenever you communicate with us on our payment pages, a small yellow padlock appears in the bottom right-hand corner of your browser as a sign that we are now engaging SSL. (Another sign on some browsers is that when you enter the secure area of the site, the background of the address bar turns dark yellow or bright green. You'll also notice that http:// is replaced by https:// (The 's' stands for 'Secure').

"How do I know you are a real organization?"

To generate an encrypted SSL transmission, a web server requires an SSL Certificate. Checking a website's certificate is good practice that helps you avoid spoof websites, sometimes called "phishing" sites. To check the certificate, click on the padlock. Your browser will show you the name of the owner of the certificate. This name should match the name of the website operator.

Our SSL certificates are issued by a leading certificate authority, Comodo CA. Comodo is Web Trust-compliant, meaning that their business practices and processes have been rigorously audited according to AICPA (American Institute of Certified Public Accountants) guidelines by an independent approved auditor (Ernst & Young).

Comodo High Assurance certificates enable a high level of encryption. They also confirm that a company is a legally accountable organization.

To receive a High Assurance SSL Certificate from Comodo, we had to demonstrate to them that we are an existing business, along with our control over the domain you are visiting. When you shop online, you deserve to be know who you are interacting with.

Seeing a site with a High Assurance SSL Certificate, confirms two essential factors:

  • That you have a secure SSL (encrypted) link with this website
  • That this website represents a real organization

To find out more about SSL or Comodo, please visit Instant SSL.


Safe Shopping Guarantee

Our security measures are designed to prevent anyone from stealing and using your credit card number. In addition, consumer protection laws protect you against the unauthorized use of your credit card. Under the Fair Credit Billing Act, if your credit card is used without your authorization, your liability for those fraudulent charges cannot exceed $50. So, if someone steals your credit card or your credit card number, your liability is limited to $50 no matter how much the thief charges to your account. If your credit card provider does hold you liable for any part of this $50, we will cover the entire liability for you, up to the full $50.

We will cover this liability only if the unauthorized use of your credit card resulted through no fault of your own from purchases made at this Site while using the secure server. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures.

If you have any questions or concerns about this Privacy Policy, please contact us at the above addresses or phone number.

Color Mid-Atlantic