• PureZero™ a sulfate free, non-carcinogenic, DEA & MEA amineo free compound
• Purifying chelating systems detoxifies & removes build-up
• Pre & post chemical services & swimmer’s shampoo
• Natural apple cider vinegar acidifies scalp & hair
• Color Retention Complex™ protects hair from fading & UVA/UVB damage
• Radiant Shine
• Rinses 100% clean