WHAT IS IT? A light, greaseless styling lotion.
WHO IS IT FOR? Anyone with frizzy, curly, or unruly hair who desires smooth, straight, obedient hair.
WHAT DOES IT DO? Temporarily removes curl and eliminates frizz. Blocks humidity for up to 24 hours. Becomes invisible in the hair.
HOW DO YOU USE IT? Apply a dime-size amount to freshly washed, towel-dried hair. Distribute evenly throughout the hair. Style as desired.
Str8 Anti-Frizz and Anti-Curl Lotion is a light, greaseless styling lotion that eliminates frizz and temporarily straightens hair. Contains Thermplex™, a unique combination of ingredients that activates with the heat of a blow-dryer to alter internal curl memory and block the effects of humidity for up to 24 hours. Thermplex is a high performance complex of Panthenol (Pro-vitamin B5) for body and shine plus Dimethiconol Meadowfoamate, a versatile heat-activated conditioner that penetrates the hair fiber to deliver internal body and to modify the hair’s textural curl memory.