WHAT IS IT? Ten vibrant, translucent funky gel colors that temporarily infuse the hair with bright, bold exotic pigments that are ammonia-free. Think fresh, vivid pigments like those used by artists. Create shades as demure as watercolor, bold as crayon or as intense as oil paint!
WHO IS IT FOR? Clients who are looking for a temporary infusion of bold, vibrant, funky color on light or bleached hair, or for clients looking for a temporary whisper of color and shine on dark or virgin hair.
WHAT DOES IT DO? Gives a temporary kick of bold, funky color and high shine while restructuring and conditioning the hair. The temporary durability of ScreamTM Gel Color is dependent on two factors: first, the frequency of shampooing and second, the porosity of the hair. The more porous the hair, the greater the vibrancy and longevity of the color.
ScreamTM on virgin hair: On darker bases for a whisper of color and shine, ScreamTM deposits deep and lustrous translucent color. On lighter bases for color that shouts, ScreamTM deposits funky, vibrant, translucent tones with a muted appeal.
ScreamTM on pre-lightened (bleached) hair: On pre-lightened bases (yellow or pale yellow), ScreamTM delivers dramatically bold, vibrant, intensely exotic, fun, funky, translucent color that expresses edgy street appeal!
HOW DO YOU USE IT?
Easy-to-use gel formula is applied directly to damp hair with a bottle or a brush; no developer is needed. Each shade can be used on its own or intermixed with other shades for a variety of color options. To tone down the intensity of a color, mix with Scream™ Silent Neutral.
ScreamTM Gel Colors transform the tint brush into a paintbrush with bold funky colors on light or bleached hair and softer, more subtle shades on virgin or darker bases. ScreamTM is completely versatile and temporarily ignites the hair with bright exotic color and shine, from a whisper to a scream.